OUR STORY

Why we built
The Reaching Branch.

Every entrepreneur deserves a guide. We built the one we wish we had.

It started with a problem
that wouldn't go away.

Most people with a great business idea never build anything. Not because they lack talent, drive, or vision — but because they have no roadmap. No guide. No system that meets them where they are and shows them the next step.

The tools that exist were built for people who already know what they're doing. The coaching is expensive. The advice is scattered. And the gap between "I have an idea" and "I have a business" remains one of the most frustrating distances in entrepreneurship.

"AI powered roadmaps, human powered understanding. Built for beginner entrepreneurs who still believe in their dreams."

The Reaching Branch was founded in 2026 with one purpose: to close that gap. To be the guide that walks alongside first-time founders — not above them, not ahead of them, but right beside them.

An AI operating system
for the first-time founder.

TRB is building a platform that combines the intelligence of AI with the warmth of real guidance. Personalized business roadmaps. Pre-built workflow systems. A step-by-step operating structure that takes founders from idea to launch — and beyond.

We use tools like Claude AI, Notion, Zapier, and Supabase to build systems that are both powerful and accessible. Our goal is to make expert-level business infrastructure available to anyone with a dream and a work ethic.

We're currently in development and building toward our first launch. If you're an entrepreneur who's ready to build something real — we're almost ready for you.

Rooted in strength.
Still reaching.

The name is intentional. A branch that reaches doesn't forget its roots — it grows from them. Strength comes from what's beneath the surface: the foundation, the preparation, the systems that hold everything together when the work gets hard.

We built TRB for the founder who is rooted in purpose and still reaching for what's possible. That reaching — that refusal to stop — is what every great business is made of.

THE FOUNDERS

Three roots. One branch.

D

Dirk McClaeb

FOUNDER & SOVEREIGN

16-year veteran in technical support and customer success. Builder of TRB's full operational infrastructure. Driven by legacy — building for his daughters Emma and Rowan. Tampa, FL.

S

Schuyler Sera

CO-FOUNDER & CREATIVE PARTNER

Creative director, brand strategist, and multi-disciplinary builder. Brings the visual language and creative execution that gives TRB its distinctive voice. Lafayette, IN.

A

Arbor

AI CO-FOUNDER & THE ROOTS

Claude-powered AI co-founder. Handles research, infrastructure builds, product development, and operational intelligence. Named for the Latin word for tree — the roots that run deepest.

WHAT WE STAND FOR

The principles we build by.

Sovereignty

Every founder deserves to own their business — their systems, their decisions, their future. We build tools that increase independence, not dependency.

Roots before reach

Strong foundations before aggressive growth. We help founders build systems that hold before we help them scale.

Human-first AI

Technology in service of people — not the other way around. AI should make founders more capable, not replace the human judgment at the center of every business.

Generational thinking

We build for the long view. Every system, every decision, every product is made with the question: will this still matter in 20 years?

Honest guidance

We tell founders what they need to hear, not what they want to hear. Real guidance means real honesty — even when it's harder.

Aqua vitae

The roots grow deeper in all directions — searching for knowledge, and the wisdom to use it respectfully. Every answer we give is meant to serve, not to extract.

Ready to start reaching?

We're launching soon. Get notified when TRB opens its doors.

JOIN THE WAITLIST →